Boo! Halloween is quickly approaching and many brands are putting the finishing touches on their spooky holiday campaigns. Use the following insights to make sure your approach hits the mark with diverse America.
Don’t Miss the Next Webinar
Win with Experiences: How Young Americans Engage Though Holidays and Occasions
November 20th, 2019
2:00 PM
HALLOWEEN affords brands the opportunity to activate in a lighthearted way, be they a candy brand or not. Our latest research on Holidays and Occasions includes a Halloween specific deep dive. Our research revealed interesting insights on how consumers’ perception of Halloween differ from their celebrations, and we have provided you with great brand activations that align with our insights.
1. There is a disconnect between people’s perception of Halloween and how they actually celebrate it. Celebrate all the preparations consumers make for Halloween, rather than just the “night of” party-related festivities.
2. Multicultural consumers are more likely to think that Halloween costumes are culturally appropriative. When activating around Halloween, be careful about what costumes and identities you portray. Steer clear of costumes that involve tropes associated with minority identities.
3. Almost a third of each segment attends a haunted house during the Halloween season. Haunted houses afford brands an extended time period to activate with consumers on the Halloween theme.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
Engage & Celebrate Women: A Conversation About Gender Equity
Representation alone is not enough to prove that your brand cares about their identity. Has your brand evolved to effectively understand and engage the modern American woman?
Women’s History Month, March 2023, is an opportunity for brands to celebrate women, and refocus year-round efforts to effectively connect. In commemoration of Women’s History Month, we invite you to join Collage Group and diversity, marketing and research leaders for a conversation on how to support women and advance gender equality.
