Learn how consumers across generational segments interact with and celebrate Halloween.
Our latest Holidays & Occasions research covers major attitudes and behaviors of Gen Z, Millennials, Gen X and Boomers around Halloween. Read on for a few insights from this year’s study. The full report is available to members of Collage Group’s Generations program.
1. Halloween is most highly celebrated by Gen Z and becomes less popular with age.
71% of Americans celebrate Halloween.