Women are powerful influencers in all aspects of social, cultural, and business leadership, and they dominate consumer spending, making around 70%-80% of all purchasing decisions. Gender identity has become increasingly important to the modern American woman, however, only about half of women say they’re satisfied with portrayals of their gender in advertising.
Representation alone is not enough to prove that your brand cares about their identity. Has your brand evolved to effectively understand and engage the modern American woman?
Women’s History Month, March 2023, is an opportunity for brands to celebrate women, and refocus year-round efforts to effectively connect. In commemoration of Women’s History Month, we invite you to join Collage Group and diversity, marketing and research leaders for a conversation on how to support women and advance gender equality.
Attendees of this one-hour, complimentary virtual panel discussion and research presentation will walk away with:
- Key learnings from brand leaders on how they and their companies are working to support and engage women:
- Reshma Dhati, Director of Absolut Vodka and Co-Chair of the Women ERG, Pernod Ricard
- Liz Casals, VP Consumer and Marketing Analytics, Lincoln Financial Group
- Maria Twena, Chief Marketing Officer, Adsmovil
- New insights on women consumer demographics, passion points and category-specific insights;
- Strategic takeaways on ways your brand can support women and advocate for gender equality.
If you’re using a Microsoft Outlook calendar, you can add the event to your calendar with the “iCal” icon.
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To Join:
Visit: www.Joinwebinar.com
Enter: Webinar ID 591-402-627
