Winter Holidays: Key Insights and What Brands Need To Know
October 24, 2022
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
Read on and fill out the form for an excerpt from our Essentials of Hispanic Consumers presentation.
How Do You Market to Hispanic Consumers?
America’s 60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power.
Download the report above, and read the blogs below for all the latest insights on marketing to Hispanic consumers.
The Latest in Hispanic Consumer Insights
America’s Iconic Brands Most Effective at Winning Hispanic Consumers
October 4, 2022
I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 250 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
October 3, 2022
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Understand and Embrace Multicultural Consumer Media Habits and Channels
September 30, 2022
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Brand Leaders from Paramount, H-E-B and Adsmovil on Engaging and Celebrating the Hispanic Culture
September 20, 2022
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Holidays & Occasions: Hispanic Heritage Month
September 13, 2022
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.
Understanding Hispanic American Acculturation
September 13, 2022
The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.
Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis
September 12, 2022
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
Essentials of Hispanic Consumers
September 12, 2022
Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
