Case Study | International Luxury Auto Brand
International Luxury Auto Brand called on Collage Group to help it gain a better understanding of what multicultural consumers desire in terms of the luxury auto space.
Collage Group’s automotive consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the automotive industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
Automotive Industry Clients
Testimonials
Case Study
Case Study By Industry | Automotive
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
Category Essentials
Consumers are evolving, and their use of automotive services is too.
Delve into new consumer behavior trends with this excerpt of our latest Category Essentials release specific to automotive. This report includes the latest insights on brand reputation, environmental concerns, product usage, and more.
CultureRate
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the automotive industry.
CultureRate:Ad
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Explore Automotive Industry Consumer Research
Case Study By Industry | Automotive
August 3, 2021
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
Measuring the Cultural Fluency of Ads: Subaru
February 16, 2021
CultureRate:Ad and CultureRate:Brand are major initiatives that provide a research solution to members’ mounting need for comprehensive, ongoing analysis of the cultural fluency of branding and advertising.
Serena and Toni Battle it Out for Bumble and Toyota
February 27, 2019
We’ve been busy delivering a CultureRate:Ad analysis of pre-released Super Bowl LIII ads. From Coke & Pepsi to alcoholic beverages to snack foods, our research digs deeper into what worked and what didn’t for a nationally representative sample of American consumers (n = 3068).
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
