Automotive Consumer Research

Collage Group’s automotive consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the automotive industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, sexual identity and gender.

Automotive Industry Clients​


Case Study

Category Essentials

Consumers are evolving, and their use of automotive services is too.

Delve into new consumer behavior trends with this excerpt of our latest Category Essentials release specific to automotive. This report includes the latest insights on brand reputation, environmental concerns, product usage, and more.



With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.


CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the automotive industry.


CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Automotive Industry Consumer Research

Serena and Toni Battle it Out for Bumble and Toyota

We’ve been busy delivering a CultureRate:Ad analysis of pre-released Super Bowl LIII ads. From Coke & Pepsi to alcoholic beverages to snack foods, our research digs deeper into what worked and what didn’t for a nationally representative sample of American consumers (n = 3068).

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