Winter Holidays: Key Insights and What Brands Need To Know
October 24, 2022
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Cultural Intelligence Trusted by Over 250 Brands
Consumer Research Platforms
Multicultural, Generations, LGBTQ+ & Gender and Parents & Kids, our subscription-based consumer research platforms, provide a powerful way to stay on top of what matters most to diverse consumers.
Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.
Consumer Research Data & Tools
Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America.
We go deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and underindexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments.
Custom Market Research
Shared cost to start, custom when you need it.
Access to the shared-cost research on our Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing.
Upcoming Webinars and Live Events
America Now: How Brands Win by Navigating Diverse Consumer Priorities
November 10, 2022
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
November 16, 2022
The Insight Scoop
Understand and Embrace Women’s Media Habits and Channels
October 18, 2022
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Understand and Embrace LGBTQ+ Consumers’ Media Habits and Channels
October 17, 2022
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
America’s Iconic Brands Most Effective at Winning Hispanic Consumers
October 4, 2022
I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 250 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
October 3, 2022
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Understand and Embrace Multicultural Consumer Media Habits and Channels
September 30, 2022
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
The Next Frontier: Older Gen Alpha and Younger Gen Z
September 23, 2022
Learn more about how Collage Group can help you better connect with older Gen Z, younger Gen Alpha, and their (mostly) Gen X and Millennial parents.
New Diverse Consumer Insights for Q4 2022
September 21, 2022
More than 250 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Brand Leaders from Paramount, H-E-B and Adsmovil on Engaging and Celebrating the Hispanic Culture
September 20, 2022
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Get In Touch.
There's a world of Data Insight Opportunity just for you
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
