How Great Brands Are Engaging and Celebrating Hispanic Culture
September 16, 2021
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.
Cultural Intelligence Trusted by Over 200 Brands
Consumer Research Platforms
Multicultural, Generations and LGBTQ+ & Gender, our subscription-based consumer research platforms, provide a powerful way to stay on top of what matters most to diverse consumers.
Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.
Consumer Research Data & Tools
Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America.
We go deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and underindexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments.
Custom Market Research
Shared cost to start, custom when you need it.
Access to the shared-cost research on our Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing.
The Insight Scoop
Without Cultural Fluency, Brands Risk Major Backlash from Ads
September 8, 2021
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.
Top CultureRate Scores Reveal Category Insights
September 7, 2021
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.
The 2020 Census: Three Things You Need to Know
August 24, 2021
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.
Key Consumer Insights on Black History Month
August 20, 2021
Black History Month is one occasion brands need to understand to fully capture diverse America’s attention.
Essentials of Millennial Consumers
August 13, 2021
Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.
Consumer Holidays Trends: Thanksgiving 2021
August 6, 2021
In a not-so-post-pandemic era, it’s essential for brands to keep an eye on the behaviors and attitudes surrounding special occasions. Insights from Collage Group’s Holidays & Occasions research enables you to communicate with your audience authentically and effectively. Fill out the form below to download a sample of the study.
What Brands Need To Know About Hispanic Heritage Month 2021
August 5, 2021
Hispanic Heritage Month is one occasion brands need to understand to fully capture diverse America’s attention. Plus, download a sample from the study.
Case Study By Industry | Automotive
August 3, 2021
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).