Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our members. Contact us to learn how you can unlock full access to our Cultural Intelligence Engine.
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The Top Brands for Black Consumers: Leading with Cultural Co-Creation
Learn how leading brands leverage deep insights to create highly compelling omnichannel campaigns that fuel growth with Black consumers.
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The Top 10 Insights Brands Must Leverage to Drive Growth in a Changing America
As we approach the final holiday season of 2024, we’ve curated the ultimate gift for your strategy toolkit: a collection of the year’s most impactful consumer insights. These insights, drawn from our most downloaded and…
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Brand Strategies to Connect with Veterans
Brands have a unique and powerful opportunity to build authentic connections with the military community.
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Break Through the Noise: Learn from the Best Ads of 2024 for Impact
Explore insights that teach brands how to break through the plateau by representing the reality of consumer experience.
Multicultural
Collage offers a deep dive into trends across diverse consumer segments: Economy & Finances, Technology & AI, Health & Wellness,…
Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to fuel…
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the…
Generations
Learn how Americans across Generations engage with media, including social media, video content, music, and more.
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the…
Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in…
LGBTQ+
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
Our latest report shares timely insights on what matters to LGBTQ+ consumers in the world of video games, travel, and…
To support brand leaders as they celebrate Pride and engage the LGBTQ+ community year round, we hosted a virtual fireside…
Gender
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group