Health and Wellness Across Sexual Identities
February 7, 2022
LGBTQ+ Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.
Cultural Intelligence Trusted by Over 200 Brands
Consumer Research Platforms
Multicultural, Generations and LGBTQ+ & Gender, our subscription-based consumer research platforms, provide a powerful way to stay on top of what matters most to diverse consumers.
Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.
Consumer Research Data & Tools
Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America.
We go deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and underindexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments.
Custom Market Research
Shared cost to start, custom when you need it.
Access to the shared-cost research on our Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing.
The Insight Scoop
Case Study By Industry | Financial Services & Banking
February 3, 2022
The Diverse Segments team of a major Financial Services & Banking brand has a dedicated focus on understanding the specific needs and preferences of consumers to help inform culturally relevant and authentic in-market executions.
Healthcare Across Race and Ethnicity
February 1, 2022
Multicultural Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.
How Americans Feel About the Olympic Games
February 1, 2022
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.
Multicultural Women Expect Brands to Take Action towards Gender Equality
January 21, 2022
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.
How Women Want Brands to Get Involved in Women’s History Month
January 19, 2022
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.
How Americans Celebrate the Lunar New Year
January 14, 2022
Welcome in the Year of the Tiger and learn how Asian American consumers prepare for and celebrate Lunar New Year. Read on for insights curated from our 2021 Holidays and Occasions research.
How Americans Are Celebrating Black History Month
January 14, 2022
Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research.
America Now: Life Priorities Across Generations
January 13, 2022
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).