Transform your marketing with trusted consumer and brand cultural intelligence
Increase Your Consumer Base
<br>Grow your core consumer base by identifying incremental users who are open to purchase your brand, at a key lifestage, or with shared passion points and fandom. Unlock the <em>why</em> behind purchase intent with the deepest insights.
Consumer Data
Size your opportunity with shifting demographics, lifestyles, and lifestages. Dive deep to understand the values and beliefs that drive purchase intent for your category and brand.
- Demographics
- Size of Prize
- cultural traits
- passion points
- Fandom
- Purchase drivers
Audience Intelligence
Identify, understand, and reach new consumers open to your brand. Go beyond basic Audience solutions to reveal the why, the cultural drivers, and shifting media habits with geo-location targeting.
- Moments that matter
- media habits
- geo-location
- Expenditure data
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Lifestage & Category Intender
Target point of entry consumers with intent
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Brand Growth Audiences
Identify consumers with purchase intent & brand favorability
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Custom Audience
Define across category intent, passion points, and more.
Strengthen Brand Relevance Through Cultural Fluency
Cultural relevance is critical to growing market share. By understanding the different components of Brand Cultural Fluency Quotient (B-CFQ) by any consumer segment, brands can confidently optimize messaging and creative without the risk of backlash.
Brand Data
Dive into your brand’s performance across different Brand Cultural Fluency components to identify areas of strength to double down with intention and areas of weakness to address. Enrich your brand tracker with key actionable insight.
- Brand Favorability
- B-CFQ By Component
- Brand Momentum
- Purchase Intent
Brand Intelligence
Go beyond the data with extensive benchmarking. Leverage your brand’s strengths versus competition. Incorporate best practices from the most culturally fluent brands (by category, by segment, by component, or overall).
- Top Brands by Segment
- Industry Trends
- State of Cultural Fluency
- Competitive B-CFQ
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State of Cultural Fluency
Discover the playbooks of the Top 20 Most Culturally Fluent Brands.
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Top Brands for Hispanic Consumers
Learn best practices from brands that resonate across acculturation.
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Gen Z Marketing Funnel
Brands must adjust to reach and resonate with this dynamic segment.
Turn Cultural Insights Into Marketing Execution That Resonates
Maximize your ROI by bringing cultural nuance into all aspects of your marketing plan. From new product inspiration to in-store activation, cultural insights are the key to resonating with today’s different consumers. Representation is not sufficient. Dive deeper to create your competitive advantage.
Category Data
Collage refreshes data in the platform in real time, with shifting trends, key insights, and new data across industries. Brands can cut the data by any segment or audience to focus on the significant differences that improve reach, resonance, and ultimately purchase.
- Media Habits
- Category deep dives
- Purchase Drivers by Segment
- Spark Takeaways
Marketing Intelligence
Collage provides insights that feed all aspects of the marketing plan, from ad intelligence, unmet needs, shopper behaviors, and brand partnerships. Culture and cultural fluency are the core underpinning of strong brand execution.
- Ad Testing
- Top Ads by Segment
- Shopping Behaviors
- partnership selection
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Toyota Ad Intelligence Case Study
Cultural insights and recognition as a David Ogilvy Award Finalist
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F1 Sponsorship Case Study
Driving +8% New Consumer Acquisition Through F1 Sponsorship
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Point of Entry Case Study
Unlocking 15% Market Share Growth with Point-of-Entry Financial Consumers
Additional Use Cases
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Segmentation & Audiences
Enrich your segmentation and targeting with cultural insight
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Creative & Ad Testing
Leverage benchmarks, cultural fluency, and insight on the why to test and understand how to optimize
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Custom
Best in class qualitative & quantitative including A&U, Ethnography, Shop-alongs