How will Americans prepare for and celebrate Thanksgiving this year?
In a not-so-post-pandemic era, it’s essential for brands to keep an eye on the behaviors and attitudes surrounding special occasions. Insights from Collage Group’s Holidays & Occasions research enables you to communicate with your audience authentically and effectively. Fill out the form below to download a sample of the study.
The mass majority of Americans celebrate Thanksgiving. In our most recent round of surveys fielded in May 2021, respondents gave us fascinating insights around the following topics:
• What traditional and non-traditional foods get included in Thanksgiving celebrations
• How certain segments react to stress during the holidays
• Which segment is most likely to have a “friendsgiving“
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience Thanksgiving. These insights allow for more efficient and effective activations that capture greater mind and market share.