Asian Market Research
Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.

Fill out the form to download an excerpt of Asian American Cultural Traits, and read the blogs below for the latest multicultural consumer trends.

Essentials of Asian American Consumers

What are the major characteristics of Asian American Consumers?

Asian American consumers show strong family loyalty and cultural duality – upholding traditions, while also a tending to embrace American culture.

This is an impactful, fast-growing segment with a rich cultural mosaic of values and passion. Asian American buying power in the U.S. surpassed $1.2 trillion in 2019 and is expected to continue to increase beyond $1.3 trillion by 2023. Collage Group Asian market research goes deep into the consumer trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.

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Consumer Research Platforms

Access 50+ million data points in our frequently updated online member platform.

Custom Market Research

Tailored solutions delivered by our full-service, in-culture qualitative and quantitative teams.

Cultural Fluency Roadmap

Use culture to connect efficiently and effectively across segments.

The Latest in Asian American Consumer Trends

Diwali Celebration

Diwali 2021: What Should My Brand Do?

October 27, 2021

It’s not too late to activate! With two thirds of Indian Americans celebrating Diwali, brands will want to make their mark on this important holiday. Keep reading to learn what Asian consumers expect from brands like yours on this festival of lights.

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