Winter Holidays: Key Insights and What Brands Need To Know
October 24, 2022
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.
Read on and fill out the form for an excerpt from our Asian Consumer Passion Points presentation.
What are the major characteristics of Asian American Consumers?
Asian American consumers show strong family loyalty and cultural duality – upholding traditions, while also a tending to embrace American culture.
This is an impactful, fast-growing segment with a rich cultural mosaic of values and passion. Asian American buying power in the U.S. surpassed $1.2 trillion in 2019 and is expected to continue to increase beyond $1.3 trillion by 2023. Collage Group Asian market research goes deep into the consumer trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.
The Latest in Asian American Consumer Insights
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In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
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Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Understand and Embrace Asian Consumer Passion Points
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Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Guard Against Recession with Cultural Insights
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Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
Talking About ‘Inflation’ May Backfire for Brands
August 17, 2022
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
