Multicultural Market Research

Read on and fill out the form for an excerpt from our Multicultural Consumer Media Habits & Channels presentation.

Multicultural Consumer Media Habits deck example

Why Is Multicultural Market Research Important?

The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.

Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.

Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing. 

Multicultural Growth 2022

The Latest in Multicultural Consumer Insights

Two women wrapped in an American flag

America Now 2023: Harnessing American Identity to Navigate Social Issues

Reading Time: 4 minutes. America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.

Indian couple looking at tablet computer on couch

Shifts in Diverse Consumer Media Usage: Insights for Growth

Reading Time: 2 minutes. Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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