Captivate Parents of Kids Under 5 through Marketing
February 14, 2023
Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.
Collage Group’s market research on multicultural moms helps brands engage moms across all races, ethnicities and generations.
Fill out the form to download an excerpt of our insights on Multicultural Holidays & Occasions: Mother’s Day
and read below for the latest consumer trends.
How do I engage Latina moms?
Moms control 85% of household purchases and their buying power is $2.4 trillion and counting. While moms are the primary budgeting and spending decision maker in the household, 3 out of 4 moms says brands have no idea what it’s like to be a mom. Not all moms are alike. Race and ethnicity often shape the way mothers raise children and navigate the challenges of motherhood. Latina moms are an especially important group for brands given the Hispanic segment’s current and projected population and spending growth. Brands that capture Latina moms today not only win moms now—they’re also taking steps to build brand loyalty among their children for years to come.
The Latest in Multicultural Moms Market Research & Trends
Appeal to Women’s Health Preferences: Medications, Insurance, Providers & More
January 26, 2023
Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Winning Brands Don’t Compromise Their Focus on Diverse Consumers
January 5, 2023
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Explore Our Most Popular 2022 Consumer Insights
January 3, 2023
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Start 2023 Strong with New Diverse Consumer Insights
December 21, 2022
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Understand and Embrace Women’s Media Habits and Channels
October 18, 2022
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
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Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
