Reading Time: 4 minutes. Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.
Parents & Kids Cultural Intelligence Program
Get the insights you need to engage and activate parents and kids across race and ethnicity. Explore how culture impacts the roles that moms and dads play in their children’s lives.
Many brands say they have a significant gap in their understanding of the way culture impacts parenting and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with parents through their advertising and marketing efforts.
Key Elements of our Parents & Kids Program
- Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
- Passion Points – Explore music, food, sports, media and other passions.
- Category Insights – Spotlight timely, emerging parents and kids trends by industry.
- Brand & Ad Testing – Assess the cultural fluency of brands and ads.
- Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
Fill out the form to download the latest insights on Parents from our Parents & Kids program.
Parents Market Research
Engaging effectively with kids is an opportunity for brands to create life-long relationships with consumers. Demographic change amplifies the need to effectively resonate with America’s diverse children and their parents. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations.
Kids Market Research
Engaging and activating parents enables brands to also connect with their children–creating a potential lifetime of brand loyalty. In fact, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way parents raise children and navigate the challenges of parenthood.
The Latest in Parents & Kids Consumer Trends
Reading Time: 2 minutes. Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Reading Time: 3 minutes. It’s back-to-school season! Access the latest insights down to your category to engage parents and kids as they shop for new clothes, school supplies, and more.
Reading Time: 6 minutes. Our recent research at Collage Group reviews the direct-to-consumer (DTC) market to analyze the threat it poses to consumer packaged goods (CPG) brands that rely on third-party providers for sales, to give profound DTC CPG insights.
Reading Time: 3 minutes. Win the rapidly diversifying American family by understanding the key issues and concerns of today’s parents, and how they’re educating their children on diversity and identity.
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.