Fill out the form to download an excerpt of our Black Consumer Passion Points and read below for all the latest insights on this segment.
Black Americans represent a unique, influential audience. This segment is projected to contribute to 14% of population growth through 2060, and skews slightly younger than the general U.S. population. Further, the Black segment’s purchasing power continues to grow, reaching $1.3 trillion in 2019.
Download the report above and read the blogs below for the latest insights on connecting with Black consumers.
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research.
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on to learn how Americans feel about income inequality in the United States today.
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
