
Winter Holidays: Key Insights and What Brands Need To Know
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
November 16, 2022
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
From the metaverse and TikTok to augmented reality and influencers, the pace of change across new mediums in media is heating up. As a critical tool for communication and engagement, wise use of the medium is key for brands to stand out from their competitors. And while the opportunities in new media abound, so do the risks and dead ends.
Join Collage Group for our latest complimentary webinar, “Best Practices for Engaging Diverse Consumers in Media,” and learn how to navigate and succeed across new and emerging media channels. Our research addresses standard use, as well as common challenges to success in 21st century media performance. We’ll deep dive into topics such as: influencers, the metaverse, openness to novel marketing in the media sphere, and more.