Our latest CultureRate:Ad study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.
Black Consumer Research
Fill out the form to download an excerpt from, “Essentials of Connecting with Black Culture,” and read below for all the latest insights on this segment.
Is Your Brand Effectively Engaging with Black Culture?
Black Americans represent a unique, influential audience. This segment is projected to contribute to 16% of population growth through 2025, and skews slightly younger than the general U.S. population. Further, the percentage of Blacks with a bachelor’s degree or higher has increased by more than 55% since 2010, the most out of any multicultural group.
Download the report above and read the blogs below for the latest insights on connecting with Black consumers.
Products & Services
The Latest in Black American Consumer Insights
To genuinely reflect and connect with multicultural consumers, brands need to lead by example and take meaningful action.
How Multicultural Consumers Want Brands to Support Change: Consumer Response to Racism & Current Events
Entering the conversation on race can be an intimidating step for your brand, but in this day and age, it’s imperative. Our latest research on current events helps you unpack this topic and provides the guidance you need to take action.
Ongoing protests against racism and police violence in America have refocused Pride Month on its protest roots. Read on to discover how the LGBTQ+ community is engaging in support of #BlackLivesMatter.
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America’s multicultural consumers?
Our Latinum and GenYZ members often approach us to ask about the terminology used to refer to a few of the segments we cover. Should we say Black or African-American? Are people moving to Latinx and away from Hispanic? Read on for our own view on these issues.