Winter Holidays: Key Insights and What Brands Need To Know
October 24, 2022
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Read on and fill out the form for an excerpt from our Black Consumer Passion Points presentation.
Is Your Brand Effectively Engaging with Black Culture?
Black Americans represent a unique, influential audience. This segment is projected to contribute to 14% of population growth through 2060, and skews slightly younger than the general U.S. population. Further, the Black segment’s purchasing power continues to grow, reaching $1.3 trillion in 2019.
Download the report above and read the blogs below for the latest insights on connecting with Black consumers.
The Latest in Black American Consumer Insights
Understand and Embrace Multicultural Consumer Media Habits and Channels
September 30, 2022
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Understand and Embrace Black Consumer Passion Points
September 9, 2022
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Guard Against Recession with Cultural Insights
August 22, 2022
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
Talking About ‘Inflation’ May Backfire for Brands
August 17, 2022
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases
August 1, 2022
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
