The Diverse Segments team of a major Financial Services & Banking brand has a dedicated focus on understanding the specific needs and preferences of consumers to help inform culturally relevant and authentic in-market executions.
To demonstrate the company’s commitment to diversity, equity, and inclusion, a global brand of consumer electronic devices planned an integrated brand campaign for Pride Month.
NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in the online financial experience that improve cultural resonance.
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
To realize its mission of bringing “Flavor to All”, an international Processed & Packaged Goods Company recognized the need for a strong foundational understanding of diverse consumers as an imperative for building authentic connection across the total market.
A leading global portfolio of top alcoholic beverage brands needed to deepen their understanding of culture. Their North America operation launched an initiative in 2019 to future-proof their brands through a comprehensive “Cultural Fluency” audit of 20 brands including select competitors.
A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.
A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.
A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.
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November 16, 2022
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
From the metaverse and TikTok to augmented reality and influencers, the pace of change across new mediums in media is heating up. As a critical tool for communication and engagement, wise use of the medium is key for brands to stand out from their competitors. And while the opportunities in new media abound, so do the risks and dead ends.
Join Collage Group for our latest complimentary webinar, “Best Practices for Engaging Diverse Consumers in Media,” and learn how to navigate and succeed across new and emerging media channels. Our research addresses standard use, as well as common challenges to success in 21st century media performance. We’ll deep dive into topics such as: influencers, the metaverse, openness to novel marketing in the media sphere, and more.