Category: Millennial

Generational Consumer Media Habits: Your Framework to Fuel Brand Love
Learn how Americans across Generations engage with media, including social media, video content, music, and more.

Collage Cultural Fluency Summit: Reimagining Inclusive Marketing to Drive Growth – Collage Group
On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth

Engage Parents and Kids with Gift Giving Insights
Gain key insights on parents’ path to purchase when shopping for kids' gifts to tap into family holidays and occasions.

Three Ways to Engage Millennial Consumers for Brand Growth
Discover Millennial Americans’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits with the latest updates to our research, now including trended data.

Pulse Check on Health in America: Generational Consumers
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.

Align Your Social Media Strategies to Consumer Habits and Preferences Across Generations
Transform your marketing and brand strategy by learning how Americans across generations engage with social media, including variations in platform usage, preferences in content, and engagement with influencers and brands online.

Connect with Americans across Generations through Holidays & Occasions
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.

Top Brands for Gen Z Consumers: Learnings, Activations and More
CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.

Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers
American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.

New Millennial Insights to Grow Market Share in 2023
Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.