
Understand and Embrace Black Consumer Passion Points
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
These data-driven tools provide measures of cultural variation that reveal insights into the similarities and differences across consumer segments. Collage Group members use these tools to build more efficient general market campaigns, as well as more effective dedicated activations. Cultural Traits are divided into two complementary methodologies.
It consists of six culturally relevant personality characteristics we identified and validated through an iterative process involving multiple large sample surveys and factor analysis.
The tool consists of eighteen Likert-scale questions that score individual consumers along the six characteristics of Rootedness, Adventurousness, Exceptionalism, Anxiety, Independence, and Compliance.
You can examine and use Cultural Attribute profiles across our key demographic segments as a part of membership. Additionally, you can include the eighteen-question battery in Custom projects for targeted analysis.
Our Group Trait tool offers a more detailed and nuanced look at cultural variation by “zooming in” on the way that cultural attributes are expressed within each segment.
It consists of a set of specific, culturally relevant characteristics we identified through subject-matter expertise and quantitative analysis. Unlike the Cultural Attribute tool, which is set at six dimensions, our set of Group Traits continues to grow as we identify and test new expressions of cultural variation. You can examine and incorporate the insights following from each segment’s core Group Traits as part of membership.
Additionally, you can scope out a Custom engagement applying our rigorous methodology for identifying the presence of Group Traits for the consumer segments of your choosing.
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Our Gen Z Cultural Traits research provides powerful new insights into America’s youngest and still-emerging consumer demographic.
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Our newly updated Millennial Cultural Traits provides powerful new insights into America’s largest generation and one of its most diverse.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
November 16, 2022
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
From the metaverse and TikTok to augmented reality and influencers, the pace of change across new mediums in media is heating up. As a critical tool for communication and engagement, wise use of the medium is key for brands to stand out from their competitors. And while the opportunities in new media abound, so do the risks and dead ends.
Join Collage Group for our latest complimentary webinar, “Best Practices for Engaging Diverse Consumers in Media,” and learn how to navigate and succeed across new and emerging media channels. Our research addresses standard use, as well as common challenges to success in 21st century media performance. We’ll deep dive into topics such as: influencers, the metaverse, openness to novel marketing in the media sphere, and more.