
Winter Holidays: Key Insights and What Brands Need To Know
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Media is a major aspect of consumers’ everyday lives. Whether it’s social media, video, or audio content, Americans dedicate a significant amount of time and attention in the media sphere. This keen area of focus across consumer segments presents an awesome opportunity for brands to connect with consumers. But to do this efficiently and effectively, brands need to understand where people are going to consume media content, and why they’re going there.
Collage Group has the answers in our Digital & Media report that includes consumer research on digital and media content consumption by Americans across race/ethnicity, generation, sexuality, and gender. This series digs deeper into traditional and new media channels, including social media and video streaming platforms, as well as the role of social media influencers across platforms. In this report, you will also find consumer research on reception to advertising on video, audio and other channels, as well as preferences for engagement on social media.
Not only are multicultural Americans more likely to use social media, they’re also more likely to be power users, engaging with brands and products alongside friends and family. Access these insights and much more on Multicultural digital and media consumption.
Did you know younger generations are more likely to subscribe to a video streaming platform just for one show, which explains why they use so many platforms. Access this insight and much more on Generational digital and media consumption.
LGBTQ+ visual media viewers of all ages use significantly more video streaming platforms per person, on average, than Non-LGBTQ+ viewers. Access this insight and much more on LGBTQ+ digital and media consumption.
Women visit social media sites to keep up with friends and family significantly more than men. Further, when it comes to visual media consumption, younger women (18-40) watch cable TV the least and stream video content the most. Access these insights and much more on digital and media consumption by Gender.
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.
Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.
Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.
Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
November 16, 2022
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
From the metaverse and TikTok to augmented reality and influencers, the pace of change across new mediums in media is heating up. As a critical tool for communication and engagement, wise use of the medium is key for brands to stand out from their competitors. And while the opportunities in new media abound, so do the risks and dead ends.
Join Collage Group for our latest complimentary webinar, “Best Practices for Engaging Diverse Consumers in Media,” and learn how to navigate and succeed across new and emerging media channels. Our research addresses standard use, as well as common challenges to success in 21st century media performance. We’ll deep dive into topics such as: influencers, the metaverse, openness to novel marketing in the media sphere, and more.