How Consumers Across Generations Celebrate Halloween
July 21, 2021
Learn how consumers across generational segments interact with and celebrate Halloween.
Make the best decisions for your brand with real-time holiday consumer insights.
Holidays and occasions afford consumers the opportunity to express their cultural traditions and individuality through decorations, food and beverage, entertainment, celebratory activities and more. This annual report, updated each summer, allows brands to explore how consumer attitudes and behaviors toward holidays and occasions are evolving across race, ethnicity, generation, sexuality and gender. Read on to learn how consumers are changing the ways in which they celebrate holidays—the cultural touchpoints that represent billions of dollars in consumer expenditure each year.
Collage Group Holidays & Occasions report covers: Post-COVID & General Attitudes, Halloween, Thanksgiving, Christmas, Cookouts/Barbeques, Weddings, The Olympics, Birthdays, Quinceañera, Back to School Season, Mother’s and Father’s Day, Black History Month, Asian American Pacific Islander Month, Hispanic Heritage Month, Cinco de Mayo, Día de los Muertos, Juneteenth, Lunar New Year and Diwali.
Christmas
Despite the ongoing pandemic, consumer spend on Christmas is projected to continue increasing. Get the insights you need on this critical holiday to connect with diverse America.
Halloween
Discover how consumers interact with the second largest commercial holiday of the year.
Thanksgiving
After over a year of social distancing, Americans plan on gathering to celebrate Thanksgiving. Learn how they’re choosing to interact with this festive holiday.
Birthdays
Do you know how your audience prepares for and celebrates birthdays? Our in-depth analysis on this topic will help shape your marketing strategy.
Post-Covid and General Attitudes
After more than a year of social distancing, consumers are ready to begin gathering for special occasions again. Download a sample of our study that explores the attitudes and behaviors around socializing and communicating in this Post-COVID era.
View More Holidays & Occasions Research
Connect with Americans across Gender and Sexuality around the Holidays and Special Occasions They Celebrate
July 8, 2021
Our latest LGBTQ+ & Gender Holidays & Occasions webinar is an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across sexuality and gender. Read below for a few highlights from the presentation.
How Consumers Engage with Cookouts and Barbecues
July 1, 2021
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience cookouts and barbecues.
Consumer Attitudes Towards the Olympics
June 28, 2021
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience the Olympics.
Juneteenth: What Should My Brand Do?
June 15, 2021
It’s not too late to activate! With almost half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Five Consumer Insights for Cinco de Mayo
April 29, 2021
Cinco De Mayo is an invitation for various forms of celebration among American consumers. Here are 5 insights about the Hispanic segment that speak to their views on the holiday.
Christmas in the Age of the COVID-19 Pandemic
November 23, 2020
Christmas: the most wonderful time of the year, even during a pandemic. Keep reading for stats on timeless Christmas themes to lean into this year while pivoting to the realities of COVID.
2020 Holiday Consumer Behavior: Thanksgiving in the Age of the COVID-19 Pandemic
November 18, 2020
The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.
Harder Times Ahead: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
July 28, 2020
As the COVID-19 Pandemic tightens its grip on America, consumer attitudes regarding financial security and social activities continue to change. Here’s the latest information brands need to strategically prepare for both short-term needs and long-term expectations.
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