Holidays and occasions afford consumers the opportunity to express their cultural traditions and individuality through decorations, food and beverage, entertainment, celebratory activities and more. This annual report, updated each summer, allows brands to explore how consumer attitudes and behaviors toward holidays and occasions are evolving across race, ethnicity, generation, sexuality and gender. Read on to learn how consumers are changing the ways in which they celebrate holidays—the cultural touchpoints that represent billions of dollars in consumer expenditure each year.

Collage Group Holidays & Occasions report covers: Post-COVID & General Attitudes, Halloween, Thanksgiving, Christmas, Cookouts/Barbeques, Weddings, The Olympics, Birthdays, Quinceañera, Back to School Season, Mother’s and Father’s Day, Black History Month, Asian American Pacific Islander Month, Hispanic Heritage Month, Cinco de Mayo, Día de los Muertos, Juneteenth, Lunar New Year and Diwali.