Our size-of-prize analysis calculates your unique multicultural consumer growth and fair market share opportunity. Our proprietary methodology shows how you can spearhead category growth versus share growth through a combination of approaches.
2
Assess Brand Cultural Fluency
Get a head start on assessing where you stand versus competitors, and why, with our CultureRate:Brand brand health tool embedded in our consumer research platforms. Go further with comprehensive audits to assess each brand in your portfolio.
3
Define Cultural Traits in Your Category
Take attitudes and usage (A&U) studies to a new level by incorporating cultural attributes, group traits and cultural proximity analyses. These insights help you understand the profiles of consumers more likely to buy your product in each demographic.
4
Map Cultural Traits to Your Brand Equities
How well do your brand equities connect to your target consumers in each demographic? Our Equity Mapping engagements reveal how well your brand is likely to connect with the Group Traits of your target demographics.
5
Link Consumer Insights to Go-to-Market Execution
We help you find new opportunities to inject consumer insights into execution. Next we’ll explore ways to turbocharge your creative, seed look-a-likes for digital marketing, transform influencer marketing, and more.
I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 250 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
We at Collage Group have new research showing that Hispanic Americans are trendsetters in using technology. As a segment, they are super users of the internet, social media, and tech tools.
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.
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Opportunity just for you
November 16, 2022
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
From the metaverse and TikTok to augmented reality and influencers, the pace of change across new mediums in media is heating up. As a critical tool for communication and engagement, wise use of the medium is key for brands to stand out from their competitors. And while the opportunities in new media abound, so do the risks and dead ends.
Join Collage Group for our latest complimentary webinar, “Best Practices for Engaging Diverse Consumers in Media,” and learn how to navigate and succeed across new and emerging media channels. Our research addresses standard use, as well as common challenges to success in 21st century media performance. We’ll deep dive into topics such as: influencers, the metaverse, openness to novel marketing in the media sphere, and more.