Gen Z is a complex, multifaceted consumer group that’s often misunderstood. In fact, over half of Gen Z consumers are not satisfied with how people of their generation are portrayed in advertising. Do you understand Gen Z on all levels—demographics, how they identify, and what they value—to effectively engage them in your marketing?

Join Collage Group as they share all-new insights from its updated Essentials of Gen Z Consumers presentation. They will explore sample insights from three areas of its consumer fundamentals research:

1. Demographics and economic opportunity.
2. Identity-related marketing expectations.
3. Cultural Traits.

This webinar provides the latest data-driven insights and tools necessary to develop Cultural Fluency, a competency which results in more efficient general market campaigns, as well as more effective dedicated activations.

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