Cultural Experts Critique Super Bowl Commercials
February 14, 2023
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Read on and fill out the form for an excerpt from our Multicultural Consumer Media Habits & Channels presentation.
Why Is Multicultural Market Research Important?
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.
Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.
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The Latest in Multicultural Consumer Insights
Touchdowns and Fumbles from the Super Bowl 57 Ads
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McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
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February 8, 2023
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
The Top Ten Brands for Black Consumers: Insights from CultureRate
February 7, 2023
Read below and download our report to see the top 10 culturally fluent brands among Black consumers.
Winning Brands Don’t Compromise Their Focus on Diverse Consumers
January 5, 2023
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Explore Our Most Popular 2022 Consumer Insights
January 3, 2023
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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Stay Informed
Sign up for Insights Weekly, our complementary bi-weekly newsletter for insights and marketing professionals seeking to unleash the power of culture for brand growth.
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
