Why Cultural Fluency Matters
Top brands secure their competitive advantage by developing deep, data-driven cultural fluency to uncover the “why” behind consumer behavior and loyalty.
Opportunity Created by Cultural Transformation
Top brands drive Brand Love and accelerate business growth by developing cultural fluency.
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multicultural buying power
+320%
expenditure growth reaching $2.8 Trillion from Hispanci consumers
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gen z is the future
>50%
of Gen Z is multicultural, with spending power exceeding Boomers by 2029
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importance of inclusive marketing
81%
say inclusive marketing is more important than 4 years ago
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more than representation
40%
of consumers are not satisfied by their portrayal in advertising