
Understand and Embrace LGBTQ+ Consumers’ Media Habits and Channels
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.
The LGBTQ+ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
Where To Find Us
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Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
November 16, 2022
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
From the metaverse and TikTok to augmented reality and influencers, the pace of change across new mediums in media is heating up. As a critical tool for communication and engagement, wise use of the medium is key for brands to stand out from their competitors. And while the opportunities in new media abound, so do the risks and dead ends.
Join Collage Group for our latest complimentary webinar, “Best Practices for Engaging Diverse Consumers in Media,” and learn how to navigate and succeed across new and emerging media channels. Our research addresses standard use, as well as common challenges to success in 21st century media performance. We’ll deep dive into topics such as: influencers, the metaverse, openness to novel marketing in the media sphere, and more.