Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Read on and fill out the form for an excerpt from our Multicultural Consumer Media Habits & Channels presentation.
Why Is Multicultural Market Research Important?
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.
Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.
The Latest in Multicultural Consumer Insights
I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 250 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.