Understand and Embrace Women’s Media Habits and Channels
October 18, 2022
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Collage Group’s market research on multicultural moms helps brands engage moms across all races, ethnicities and generations.
Fill out the form to download an excerpt of our insights on Multicultural Holidays & Occasions: Mother’s Day
and read below for the latest consumer trends.
How do I engage Latina moms?
Moms control 85% of household purchases and their buying power is $2.4 trillion and counting.
While moms are the primary budgeting and spending decision maker in the household, 3 out of 4 moms says brands have no idea what it’s like to be a mom. Not all moms are alike. Race and ethnicity often shape the way mothers raise children and navigate the challenges of motherhood. Latina moms are an especially important group for brands given the Hispanic segment’s current and projected population and spending growth.
Brands that capture Latina moms today not only win moms now—they’re also taking steps to build brand loyalty among their children for years to come.
The Latest in Multicultural Moms Market Research & Trends
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
October 3, 2022
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
The Next Frontier: Older Gen Alpha and Younger Gen Z
September 23, 2022
Learn more about how Collage Group can help you better connect with older Gen Z, younger Gen Alpha, and their (mostly) Gen X and Millennial parents.
New Diverse Consumer Insights for Q4 2022
September 21, 2022
More than 250 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Understand and Embrace Women’s Passion Points
September 9, 2022
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
5 Key Findings on American Parents
August 1, 2022
Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.
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Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
