Thank you for updating your preferences!

We look forward to sharing our deep consumer insights with you. Below you will find additional information about Collage Group and tools, resources and solutions.

Collage Group is the leading source of consumer research, insights and best practices on America’s diverse, influential segments including:

Hispanic  •   Black  •   Asian  •   Gen Z   •  Millennial  •   Women  •   LGBTQ+   •  New Wave

Multicultural text logo

Multicultural Consumer Research

Deep dive into Hispanic, Asian & Black consumer insights compared to White consumers. Differentiate what works and doesn’t for engaging the attitudes, behaviors and values of these segments.

Generations audience logo

Generational Consumer Research

Access consumer insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Z, Millennial, Gen X and Boomer. Dive deeper into the group we call the New Wave.

LGBTQ+ and Gender

LGBTQ & Gender Consumer Research

Explore consumer insights into the attitudes, behaviors and values of the LGBTQ community vs. non-LGBTQ. Dive deeper into gender identity, exploring women and other segments when available.

Parents and Kids

Parents & Kids Consumer Research

Get the insights you need to engage and activate parents and kids across race and ethnicity. Explore how culture impacts the roles that moms and dads play in their children’s lives.

The Latest Cultural Fluency Insights

Two women wrapped in an American flag

America Now 2023: Harnessing American Identity to Navigate Social Issues

Reading Time: 4 minutes. America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.

Skip to content