Get up to speed with the latest Collage Group updates.

February 4, 2022

Perspectives on Remote Work: David Wellisch, CEO of Collage Group

What started as a trial run turned into a forced, fully remote work environment for the Collage Group. However, it turned out to be positive for their workforce, company culture, and hiring trends. David Wellisch, CEO of Collage Group, joined Dan Schawbel, managing partner of Workplace Intelligence, to discuss the transition from being hesitant toward remote work to embracing the change over the last few years.

January 11, 2022

2022 Diversity in Business Award Winners Revealed

For 15 years, the Washington Business Journal has set out to honor outstanding business leaders of color in Greater Washington with our annual Diversity in Business Awards program. Collage Group CEO and Co-Founder David Wellisch is announced as an Honoree.

November 9, 2021

Most Americans (58%) Want Businesses to Engage in Social and Political Issues

One in four Gen Z Consumers will stop buying from brands that do not take a stance on an important issue.

November 9, 2021

Most Americans (58%) Want Businesses to Engage in Social and Political Issues

One in four Gen Z Consumers will stop buying from brands that do not take a stance on an important issue.

October 2, 2021

Brands’ Hispanic Heritage Month Campaigns Could Serve as a Springboard for Year-Round Marketing Efforts

While 35% of Hispanic consumers believe that all brands should include Hispanic Heritage Month in their marketing and advertising, a greater amount (39%) don’t care if brands do it or not, per an August 2021 study by Collage Group.

September 28, 2021

Revealed: Top 20 Brands and Ads Resonating Across Diverse America

Collage Group ranks Lysol, Netflix, Google, and Band-Aid as among the most Culturally Fluent brands in analysis of more than 500 brands and 200 ads across the last 18 months.

September 20, 2021

Collage Group Announces Randi Ochs as Vice President of Custom Insights

A prominent consumer insights leader, Randi will head Collage Group’s custom insights department and oversee the development of tailored, diverse consumer insights for more than 200 of America’s leading brands. 

July 19, 2021

CEOs You Should Know: David Wellisch, CEO and Co-Founder, Collage Group

iHeartMedia recognizes David Wellisch is CEO & Co-Founder of Collage Group, as a CEO you should know. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 200 brands in across 15 industries.

July 14th, 2021

Culture-Centered Consumer Insights and Advisory Company, Collage Group, Adds 20+ Iconic Brands to Client Portfolio

Currently supporting more than 200 leading brands with consumer insights and marketing best practices, Collage Group added 20+ new clients in the first half of 2021 alone.

June 18, 2021

Businesses Bet on Black Culture Amid Demands for Racial Justice

In a study conducted by the Collage Group, 62% of Black consumers responded that America’s institutions were responsible for both maintaining and reinforcing racial inequalities. And 72% of Black respondents said companies needed to put more pressure on local and state governments.

June 3, 2021

Collage Group Discusses How Brands are Supporting the LGBTQ+ Community During Pride Month

A conversation with diversity, marketing and insights leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.

February 4, 2021

Collage Group Leads Panel Discussion on Insights for Authentic Black Representation at Launch of Black History Month

CVS Health, McCormick & Company, U.S. Bank, TVOne and Diageo leaders discuss efforts to support the Black community.

January 11, 2021

Is English Gaining Ground Among Hispanics — Especially Online?

Looking at the matter in more detail, a January 2020 survey of Hispanics ages 13 to 85 by the Collage Group found about three-quarters saying they speak English either “very well” (53%) or “well” (21%). Even among those classified as “unacculturated” (based on language usage in various contexts and degrees of self-identification as American versus Hispanic), about one-third reported speaking English at least “well.”

January 6, 2021

Collage Group Launches LGBTQ+ & Gender Consumer Research Program

New consumer intelligence platform centers on the LGBTQ+ community and women, while covering transgender, non-binary and other segments where applicable.

June 29, 2020

Coca-Cola, Google Pixel & Disney Discuss How Brands Are Confronting Racism & Injustice

Collage Group leads a panel discussion on how great brands are taking action to support Black Americans.

December 6, 2019

Collage Group to Continue Launching Cultural Fluency Model at Univision Executive Roundtable

Second annual event, co-hosted at Univision, will continue to demystify new fact-based approach for deciphering cultural variation.

October 28, 2019

Collage Group to Unveil New Cultural Fluency Model At Executive Roundtable

A subscription-based consumer research and strategic advisory company that helps brands understand culture and generations, is co-hosting “How to Decipher, Influence, Engage and Win The New Wave of Today’s American Consumer.” 

October 19, 2019

Our Industry Is Finally Addressing the Multicultural Brand Gap

Why The Next Critical Step Is Machine Learning & Cultural Fluency.

October 18, 2019

The Importance of Cultural Fluency

While multicultural audiences are becoming key drivers of growth, many brands are still struggling with how to  accurately predict what resonates and what doesn’t with people of color. 

October 3, 2019

Diversity Is Critical in Advertising

Using Machine Learning and Facial Tracking to Optimize Content.

October 2, 2019

Trend Watch: 90% of college students eat off campus once a week

7 out of 10 pieces of trash found in the ocean are food/beverage-related.

September 12, 2019

Inside Advertising: Analyzing "The Pure Experience"

Super Bowl LIII could not have faded more quickly from memory, but the investment in advertising by many of America’s greatest brands (and the inevitable handful of newcomers seeking breakthrough) lives on.

July 31, 2019

Here’s How Machine Learning Can Help CMOs Navigate A Polarized, Multi-Cultural America

Collage Group, an insights, analysis and strategy firm founded in 2009, bas been using technology, data and machine learning to help marketers more surefootedly navigate a turbulent marketplace.

July 29, 2019

Careers in Data Science and Machine Learning

David Wellisch’s newest technology, CultureRate:Ad by Collage Group, is built on data and uses machine learning and facial tracking to predict crucial differences in emotional response to ads in different demographics for marketing leaders.

July 9, 2019

Facial Expression Analysis Can Help Overcome Racial Bias In The Assessment Of Advertising Effectiveness

There has been significant coverage of bias problems in the use of machine learning in the analysis of people. 

July 8, 2019

Using Machine Learning and Facial Tracking to Help Brands Accurately Reach Diverse Audiences

Collage Group, an insights, analysis and strategy firm founded in 2009, bas been using technology, data and machine learning to help marketers more surefootedly navigate a turbulent marketplace.

December 5, 2018

Collage Group and Univision to Host Executive Roundtable in New York City December 12th

Collage Group and Univision Communications, Inc. will bring together over 50 executives from top brands to discuss the latest initiatives in multicultural and youth marketing.

July 31, 2018

Forbes - Move Over Millennials: It's Time to Discuss How to Win with Generation Z Moms"

Our Futurecasting Families work with BabyCenter featured in Forbes.

March 5, 2018

BabyCenter® and Collage Group Release Results of New Study "Futurecasting Families: Early Insights into Generation Z & the Future of Parenting"

The next generation of moms may bring back some traditional parenting values, breaking away from their millennial counterparts on social media, digital advertising & more.

January 10, 2018

Collage Group Hires New Head of Product and Content

David Evans has a stellar track record of building world-class teams across research, data, and analytics in a variety of industries.

November 14, 2017

Collage Group and A+E Networks Host Roundtable on Marketing in a Changing Landscape

Executives from leading brands will gather to learn effective strategies to capture multicultural and younger consumers.

October 17, 2017

Collage Group and Google Host Executive Roundtable on Revolutionary New Marketing Framework for Cultural Fluency in America

Executives from leading brands will gather to learn a new approach to growing their consumer base in today’s changing landscape.

September 5, 2017

Nielsen's Newest Roster of Connected Partners Leverage Cutting-Edge Technology

Today, Nielsen (NYSE: NLSN) announced the latest roster of companies that have joined the Nielsen Connected Partner Program, reinforcing the successful and steady expansion of its open partner ecosystem.

July 20, 2017

Latinum Network Announces Company Rebrand, Launches Collage Group

The company was founded in 2009 focused on the U.S. Hispanic market and has since broadened its scope to cover all multicultural segments and youth.

May 17, 2016

genYZ Network Launches, with Hulu as Charter Member, to Support Brands in Engaging Millennial and Gen-Z Consumers

genYZ Network and Hulu partner to dive deep into always-connected millennials.

November 4, 2015

Latinum Network and Facebook Host Executive Roundtable to Share Insights and Strategies for Engaging Millennial Consumers

Over 40 executives from leading brands gather to discuss “young, influential, and multicultural” consumers.

March 18, 2015

The Walt Disney Company and Latinum Network Co-host Executive Roundtable to Share New Total Market Approach: Marketing Across the Cultural Continuum

Nearly 50 executives from leading brands gather to discuss “Total Market in Context.”

November 25, 2014

Latinum Network’s Executive Roundtable Series Dives Deep on How to Win with Biculturals

Leading brands will gather at DIRECTV headquarters to share strategies for capitalizing on cultural influence and language.

October 1, 2014

Latinum Network and NFL to Co-Host Executive Roudtable on How to Win with Biculturals

Top brands will dive into ways bicultural and multicultural consumers are redefining and leading American mainstream culture.

May 29, 2014

Latinum Network Convenes Fortune 500 Executives to Share Actionable Insights on the Intersection of Digital and the Multicultural Consumer

Latinum Network convenes Fortune 500 executives to share actionable insights on the intersection of digital and the multicultural consumer.

September 3, 2013

Latinum Network Reveals Back-to-School Shopping Trends Among U.S. Hispanics

Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends.

December 6, 2012

Latinum Network Unveils New Strategies for Creating Effective and Engaging Latino Marketing Programs

Latinum Network and Univision Communications, the leading media company serving Hispanic America, are convening influential multicultural marketing executives for an in-depth review and peer discussion.

January 5, 2009

New Business Network Launches to Help Accelerate Performance in the U.S. Hispanic Consumer Market

Members Include Clorox, H&R Block, Kraft Foods, Mazola, McDonald’s, Nestlé, Sara Lee, 7-Eleven, Splenda and Subway.

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