Twitch: What Livestreaming Games and KFC Teach Us about Influencer Engagement
Twitch’s rapidly growing platform for livestreaming video games is revealing powerful insights into ways to enhance influencer marketing campaigns.
Posts
Gen-Z Social Networks are Fundamentally Different
The pressure to compete for gen-Z attention on social media has accelerated the development of task-specific apps. As a result, gen-Z consumers build friend networks that are more focused on each app’s purpose and more independent of the app itself.
Gen-Z, the Future of Parenting has Arrived
Collage Group recently partnered with BabyCenter to place gen-z alongside current millennial moms to offer an early look at how this young generation of digital natives will prioritize, shop, communicate, and connect when they become parents.
It’s Not All Bad. How a Digital Life Really Affects Wellness for Younger Americans
There’s much consternation about the role of smartphones and social media on young people’s lives. From unrealistic beauty standards to the quantification of likes, some have gone so far as to say “smartphones are ruining a generation.” But what’s the real effect of the digital revolution on gen-Z and millennials wellness?
What Older People get Wrong about Social Media’s Impact on Gen-Z
Claims that the industry has ruined teens’ sociability and wellness may be rooted in generational bias more than reality.
Advertising that Works with Gen-Z & Millennials (Part 2)
In the first part of this series on standing out and winning with young Americans, we confirmed that millennials and gen-z are in fact harder to engage through advertising. In part 2, we’ll touch on some elements that actually work to increase engagement.
Breaking through the Clutter: Advertising that Works with Gen-Z & Millennials (Part 1)
By nature the digital world is a fractured ecosystem. The proliferation of screens, rise of social media, and creation of new digital media outlets have converged to create unprecedented stimulation. This is acutely felt for gen-Z and millennials.
So how do brands break through the clutter? In the hyper-competitive landscape of screens and messages, how do they stand out and win with young Americans. This is the question at the core of Breaking through the Clutter, the latest work unveiled at our executive roundtables, co-hosted by Google and A+E Networks.
Digital Takes a Back Seat in Gen-Z Shopping Habits
One of the most surprising findings in our latest work on helping brands get inside the minds of gen-Z shoppers, is the role of digital. Despite their digital fluency, this generation isn’t taking online shopping by storm.
Quick Chart: What Social Media Platforms do Gen-Z and Millennials Love Most?
There’s a lot of press around the demise of Facebook. While we’re not jumping on the “Facebook doesn’t matter” train, it’s clear that there are major changes in preferences around social media platforms among the youngest generations.
We asked social media users, “What is your favorite social media platform?” – only allowing them to select one.
The results were jaw-dropping.
