Engage Black Consumer Passion Points
Deep dive into what drives and inspires Black Americans with a sneak peek of our latest Multicultural Passion Points. In this 30-minute webinar, you’ll access a sampling of all new insights from key consumer areas, including sports & fitness, music, travel, food, religion, games and fashion.
LGBTQ+ Pride Panel: How Great Brands Are Supporting the LGBTQ+ Community
In honor of Pride Month 2021, Collage Group held a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank. These brand leaders discussed how they are supporting the rights of and improving the lives of LGBTQ+ Americans.
Appeal to Gen Z Cultural Traits
Gen Z consumers are among the first in American history to be defined by the multicultural experience. In this webinar, you’ll get a sneak peek of our Gen Z Cultural Traits – a central component of your journey Cultural Fluency. These data-driven measures of cultural variation reveal key insights into the Millennial consumer segment, including Cultural Attributes and Group Traits.
Key Hispanic Cultural Traits
Between 2013 and 2018, Hispanics accounted for 53% of U.S. population growth. The segment is projected to nearly double in size during the next 40 years. Get powerful new insights into Hispanic consumers with a sneak peek of our Cultural Traits – a central component of your journey to cultural fluency. These data-driven measures of cultural variation reveal key insights into the Hispanic consumer segment, including Cultural Attributes and Group Traits.
Insights for Authentic Black Representation: Black History Month
Collage Group was pleased to be joined by diversity, marketing and research leaders from CVS Health, McCormick & Company, U.S. Bank, TVOne and Diageo for a conversation about Black identity and authentic representation in marketing at the launch of Black History Month. Watch this one-hour virtual panel discussion and research presentation will walk away with key learnings from brand leaders on how they and their companies are working to dismantle U.S. systemic racism.
Insights for Authentic Multicultural American Connections
As we closed out a year of unprecedented cultural transformation, all signs pointed toward continued—if not increased—changes for consumers. As American values and preferences evolve, understanding how they are changing by race, ethnicity and generation is integral to forming lasting connections. Watch this webinar replay to learn how the pandemic, recession, and fight for racial justice is impacting consumer attitudes and behaviors, plus, how consumers across racial, ethnic, and generational segments want brands to show up with respect to the current climate.