Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with audience and brand-specific, actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
Get a Demo Log In

Author: Lauren Goldberg

Lauren Goldberg

Senior Analyst, Cultural Insights

Lauren is an Analyst on Collage Group’s Cultural Insights team. She recently graduated from University of Michigan, where she studied psychology and entrepreneurship. In her spare time, Lauren enjoys trying new restaurants in the DC metro area and keeping up with the Washington Capitals.

The Top Brands for Gen Z

Lauren Goldberg

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen Z say they’re likely to buy from brands like Nike, Sour Patch Kids, CeraVe, and Duolingo in the near future. These top performers aren’t […]

Millennials on Tap: Trends, Behaviors, & Brand Opportunities

Lauren Goldberg

Explore how Millennials are reshaping alcohol trends through balance, premiumization, and intentional experiences across drinking occasions.

Winning Gen Z & Millennials Through Memorable Brands

Lauren Goldberg

Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.

Meet Gen Alpha: Your Next Big Opportunity in Media, Entertainment & Personal Care

Lauren Goldberg

Explore Gen Alpha's impact on media, entertainment & personal care—see how youth culture shapes next-gen brand trends.

Score Big with NFL’s Growing Fanbase

Lauren Goldberg

Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.

Engage American Parents through Influencer Marketing

Lauren Goldberg

Learn best practices for influencer marketing when appealing to Parents, including top social media channels, influencer qualities, and content strategies.

Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns

Lauren Goldberg

Learn how Americans across generations engage with health and wellness.

Black family watching a soccer game on their couch

Act on Shifting Passions: Fuel Growth from Gen Z to Boomers

Lauren Goldberg

Our latest report shares timely insights on what matters to consumers across generations in the world of food, video games, and sports for Gen Z - Boomers.

Young Gen Z man holding a toddler on his lap in a pumpkin patch

Activate on Moments that Matter to Parents & Kids

Lauren Goldberg

Learn how American parents & kids engage with holidays and special occasions via insights designed to help you deepen connection with brand involvement.

Gen Zalpha Dreams and Aspirations: Fuel Growth with Parents and Kids Insights

Lauren Goldberg

Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.