Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with audience and brand-specific, actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Category: Hispanic

21+ Hispanic Holidays & Occasions: A Toast to Life

Elizandra Granillo

Hispanic adults infuse everyday life with celebration. Explore how tradition, connection, and premium choices shape cultural moments.

How Heritage Leaning Hispanics are Shaping the Market

Sudipti Kumar

Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than communication; it’s a reflection of identity, family, and culture. This segment isn’t just growing—it’s shaping the way brands must think about engagement in multicultural marketing. Emerging insights show that 98% of Heritage-Leaning Hispanics say they speak Spanish when spending time […]

Small Bites, Big Impact: A Marketing Playbook for Snack Brands Reaching Multicultural Consumers

Alonzo Bailey

Multicultural consumers are transforming snack trends with bold flavors, transparency, and functional benefits that shape the future of snacking.

Year-Round Joy: What Drives Hispanic Celebrations

Elizandra Granillo

Discover how Hispanic celebrations reflect family, heritage, and emotion—and why brands that honor these moments earn long-term consumer loyalty.

Why Trust Is the Next Battleground in Alcohol Marketing

Jack Mackinnon

Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.

Shifting Hispanic Priorities: Why Trust Is Built on Safety, Belonging, and Cultural Relevance

Elizabeth Jackson

Explore how Hispanic consumers value trust, safety, and cultural relevance, and why brands must adapt to shifting priorities in 2025.

Shifting Hispanic Consumer Priorities: Trust Is Earned Where Safety Is Felt

Elizandra Granillo

Explore how trust, safety, and cultural relevance are reshaping Hispanic consumer expectations in 2025.

Rebuilding Trust: A Critical Opportunity in Financial Services

Jack Mackinnon

Only 40% of Americans trust brands. Discover how financial services can reconnect with multicultural consumers in an evolving market.

How Financial Services Brands Can Earn Hispanic Consumer Trust

Elizandra Granillo

Learn how financial services brands can build trust and engage Hispanic consumers through cultural fluency, family-first strategies, and financial confidence.

New Consumer Spending Shifts – Actionable Insights for Your Brand

Jack Mackinnon

Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.