Category: Multicultural
Understanding Hispanic American Acculturation
The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.
Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
Essentials of Hispanic Consumers
Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Understand and Embrace Black Consumer Passion Points
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Understand and Embrace Women’s Passion Points
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Understand and Embrace Asian Consumer Passion Points
Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Understand and Embrace LGBTQ+ Consumer Passion Points
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Guard Against Recession with Cultural Insights
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
Authentically Engage Multicultural America Now
Collage Group joins The Quirk’s Event for a conversation about understanding and engaging Multicultural America Now.