Category: Multicultural

Eiffel tower in Paris

Standout Ads at the 2024 Olympic Games: Learnings from the World’s Top Brands

Victor Paredes

Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.

View of New York City over water

Collage Cultural Fluency Summit: Reimagining Inclusive Marketing to Drive Growth – Collage Group

David Evans

On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth

Little girl writing Christmas list under tree

Engage Parents and Kids with Gift Giving Insights

Elizabeth Jackson

Gain key insights on parents’ path to purchase when shopping for kids' gifts to tap into family holidays and occasions.

Woman on podcast microphone

Multicultural Consumer Media Habits & Preferences: Marketing Best Practices for Impact

Sudipti Kumar

Learn how Multicultural Americans engage with media, including social media, video content, music, and more.

Gen Z black couple giving gifts to each other

2024 Holiday Planning 3 Best Practices

Elizabeth Jackson

Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.

Distraught woman looking at her laptop

What is Backlash? The Rise of Brand Backlash and How to Respond (6-Step Guide)

Jack Mackinnon

Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.

Laughing group of multicultural Gen Z

How Halo Effects Help Brands Win With Cultural Relevance

David Evans

Understand what Halo Effects are and how your brand can break the tradeoff between spend that targets diverse segments or intended to appeal to the mainstream

Vew of New York City skyline

Collage and Publicis Media to Co-Host 2024 Annual Cultural Fluency Summit in NYC, Oct. 9

David Wellisch

An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.

Group of multicultural Gen Z outside at a BBQ

Embrace Multicultural Passions for Impact: Hispanic, Black, Asian

Sudipti Kumar

Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.

women on playing a game on a soccer field

Score Big Across Diverse Consumer Groups Invested in Women’s Sports

Elizabeth Jackson

From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.