Category: Multicultural
Standout Ads at the 2024 Olympic Games: Learnings from the World’s Top Brands
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.
Collage Cultural Fluency Summit: Reimagining Inclusive Marketing to Drive Growth – Collage Group
On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth
Engage Parents and Kids with Gift Giving Insights
Gain key insights on parents’ path to purchase when shopping for kids' gifts to tap into family holidays and occasions.
Multicultural Consumer Media Habits & Preferences: Marketing Best Practices for Impact
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
2024 Holiday Planning 3 Best Practices
Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.
What is Backlash? The Rise of Brand Backlash and How to Respond (6-Step Guide)
Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.
How Halo Effects Help Brands Win With Cultural Relevance
Understand what Halo Effects are and how your brand can break the tradeoff between spend that targets diverse segments or intended to appeal to the mainstream
Collage and Publicis Media to Co-Host 2024 Annual Cultural Fluency Summit in NYC, Oct. 9
An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.
Embrace Multicultural Passions for Impact: Hispanic, Black, Asian
Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.
Score Big Across Diverse Consumer Groups Invested in Women’s Sports
From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.