Category: Multicultural
Top Brands for Hispanic Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Hispanic consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
U.S. Census Data Revealed: Country of Origin Will Rise In Importance for Multiculturals
Census data 2020 - 2023 shows that Multicultural population growth is 60% greater than total population growth; White population declined by almost 2 million.
Top Ads for Hispanic Consumers: Learnings from the 2024 fluen.ci Award Winners
Discover top ads for Hispanic consumers from the fluen.ci (SM) award winners from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.
How Leading Brands Partner with Small Businesses to Drive Their Own Growth
Learn how Leading Brands connect with small business owners by understanding their current business outlook, connection to culture and use of technology.
Activate Your Brand on Juneteenth to Empower Black Consumers
Deepen your understanding and identify natural and effective ways to activate brand growth with Black consumers during and beyond Juneteenth.
Top Brands for Asian American Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Asian American consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
America Now: Navigating Political Polarization in an Election Year
Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.
American Fandom: Fuel Brand Growth with Multicultural Consumers through Sports and Fitness
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Captivate Asian Americans with Authentic Brand Engagement
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.
Engage Black Consumers: How Authenticity Drives Results
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.