Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Category: Multicultural

Apply the Halo Effect to Drive Growth

David Evans

Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.

Collage Group CEO, David Wellisch, Honored as EY Entrepreneur of The Year® 2023 Mid-Atlantic Award Finalist

Quintin Simmons

Ernst & Young LLP (EY US) has announced that David Wellisch, CEO and Co-Founder of Collage Group has been named an Entrepreneur of The Year® 2023 Mid-Atlantic Award finalist.

Juneteenth 2023: What Should My Brand Do?

Jenny Wolski

It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.

Cultural Fluency: It’s Time to Take Multicultural to the Mainstream

David Evans

Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.

Ad Age: Black Marketers in Advertising – Why Diversity Leads to Increased ROI and Authenticity

Zekeera Belton

LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.

QRCA Views: David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America

David Wellisch

When studying the demographics of the country, you see that all the growth is being driven by diverse America.

Engage Hispanic Consumers with Authentic Marketing

Elizandra Granillo

Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Collage Group Recognized Among Fastest-Growing Private Companies

David Wellisch

I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.

Drive Brand Relevance with Black Consumer Essentials: Insights for Black Consumer Engagement

Jenny Wolski

Collage Group’s presentation, Drive Brand Relevance with Black Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Cultural Experts Critique Super Bowl Commercials

Quintin Simmons

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.