
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Health and wellness are top of mind for consumers. And in an uncertain pandemic environment, health-related attitudes and behaviors are evolving. Do you know how these changes vary across race, ethnicity, generation, sexuality and gender, and what they mean for your brand?
Find out in our research where we explore conceptions of health and wellbeing, barriers to improving health, and adoption to health-related behaviors, as well as provider and health insurance preferences. We dig deeper into the health insurance space, and identify barriers and opportunities to capturing diverse consumer attention and better managing care.
There is room for growth in overall satisfaction with medical care across all multicultural segments and age groups. To improve satisfaction, focus on building trust and humanizing the health care experience. Access these consumer insights and much more on health and wellness across race and ethnicity
Gen X and Boomers emphasize doctors’ qualitative attributes, so provide bios that allow each individual doctor’s strengths to shine and focus your marketing efforts on how your organization stands out with excellent service. Access these consumer insights and much more on health and wellness across generation.
The LGBTQ+ population is less likely to have health insurance than others. Affordability issues and distrust in health care have led to lower insurance rates among LGBTQ+ Americans. Access these consumer insights and much more on health and wellness across sexuality.
Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past. They are doing this because heath care has changed – it has expanded choice and shifted costs. Access these consumer insights and much more on health and wellness across gender.
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Here’s an overview of the new consumer insights reports we’re releasing in Q4 2022 and beyond that you’re missing out on.
Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.
Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.
Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.
LGBTQ+ Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.
Multicultural Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.
A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.
A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
Engage & Celebrate Women: A Conversation About Gender Equity
Representation alone is not enough to prove that your brand cares about their identity. Has your brand evolved to effectively understand and engage the modern American woman?
Women’s History Month, March 2023, is an opportunity for brands to celebrate women, and refocus year-round efforts to effectively connect. In commemoration of Women’s History Month, we invite you to join Collage Group and diversity, marketing and research leaders for a conversation on how to support women and advance gender equality.