In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Refine how you are engaging across diverse consumer segments with our health and wellness consumer insights.
Health and wellness are top of mind for consumers. And in an uncertain pandemic environment, health-related attitudes and behaviors are evolving. Do you know how these changes vary across race, ethnicity, generation, sexuality and gender, and what they mean for your brand?
Find out in our research where we explore conceptions of health and wellbeing, barriers to improving health, and adoption to health-related behaviors, as well as provider and health insurance preferences. We dig deeper into the health insurance space, and identify barriers and opportunities to capturing diverse consumer attention and better managing care.
There is room for growth in overall satisfaction with medical care across all multicultural segments and age groups. To improve satisfaction, focus on building trust and humanizing the health care experience. Access these consumer insights and much more on health and wellness across race and ethnicity
Gen X and Boomers emphasize doctors’ qualitative attributes, so provide bios that allow each individual doctor’s strengths to shine and focus your marketing efforts on how your organization stands out with excellent service. Access these consumer insights and much more on health and wellness across generation.
The LGBTQ+ population is less likely to have health insurance than others. Affordability issues and distrust in health care have led to lower insurance rates among LGBTQ+ Americans. Access these consumer insights and much more on health and wellness across sexuality.
Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past. They are doing this because heath care has changed – it has expanded choice and shifted costs. Access these consumer insights and much more on health and wellness across gender.
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A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.
A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.