Collage Group’s fashion and apparel consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the fashion and apparel industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
Consumers are evolving, and their use of fashion and apparel is too.
Analyze how diverse consumers are responding to changes with this excerpt of our latest Category Essentials release specific to fashion and apparel. This report includes the latest insights on brand sustainability, brand values, and location of purchase.
Moving beyond total market strategy is essential for engaging with today’s fashion and apparel consumer landscape. By focusing on what’s important to the consumer, Collage Group’s Passion Points research fuels at-scale personalization that could deliver immense growth to your brand.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the fashion and apparel industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Reading Time: 4 minutes. I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Reading Time: 3 minutes. Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Reading Time: 3 minutes. Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Reading Time: 4 minutes. Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Reading Time: 3 minutes. Collage Group’s Multicultural Passion Points research includes the latest insights on the topics and activities where multicultural consumers invest their time, money, and enthusiasm.
Reading Time: 4 minutes. Many Gen Z and Millennial Americans are passionate about fashion. We’re providing a closer look at the shoe industry, a corner of fashion where iconic brand collaborations create a highly competitive market.
Reading Time: 2 minutes. In this installment of the millennial shopper deep dive, we break down the clothing path to purchase. From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.
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Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Top Ads for Gen Z Consumers: Learnings, Activations, and More
Do you know why Gen Z consumers rank ads as authentic and appealing? We do. These ads leverage deep insights on values and consumer identity to create highly compelling campaigns that fuel growth.
