Collage Group’s food consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the food industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
Reading Time: 2 minutes. To realize its mission of bringing “Flavor to All”, an international Processed & Packaged Goods Company recognized the need for a strong foundational understanding of diverse consumers as an imperative for building authentic connection across the total market.
Reading Time: 2 minutes. A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.
Consumers are evolving, and their consumption of food is too.
Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to food. This report includes the latest insights on eating and spending habits across diverse segments, purchase and cooking behaviors, and general strategic takeaways.
Moving beyond total market strategy is essential for engaging with today’s consumer landscape. By focusing on what’s important to the consumer, Collage Group’s Passion Points research fuels at-scale personalization that could deliver immense growth to your brand.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the food industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Reading Time: 5 minutes. This study gives CPG insights on the environmental impact of CPG products to help brands better align their offering to customer values.
Reading Time: 3 minutes. Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.
Reading Time: 4 minutes. I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Reading Time: 4 minutes. The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.
Reading Time: 3 minutes. Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Reading Time: 3 minutes. Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Reading Time: 4 minutes. Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Reading Time: 3 minutes. What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.
Reading Time: 2 minutes. As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
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Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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Do you know why Gen Z consumers rank ads as authentic and appealing? We do. These ads leverage deep insights on values and consumer identity to create highly compelling campaigns that fuel growth.
