Case Study By Industry | National Public Radio
NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Collage Group’s media consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the media industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
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Category Essentials
Consumers are evolving, and their use of digital media is too.
Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on subscription service preferences, media technology use, and more.
Passion Points
Moving beyond total market strategy is essential for engaging with today’s consumer landscape. By focusing on what’s important to the consumer, Collage Group’s Passion Points research fuels at-scale personalization that could deliver immense growth to your brand.
Dive deeper into Passion Points with diverse consumer insights specific to movies and shows.
Dive deeper into Passion Points with diverse consumer insights specific to music and audio.
CultureRate
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the media industry.
CultureRate:Ad
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Explore Media Consumer Research
Cultural Experts Critique Super Bowl Commercials
February 14, 2023
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Touchdowns and Fumbles from the Super Bowl 57 Ads
February 10, 2023
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Top Ads From 2022 That Resonate With Younger Black Consumers
December 13, 2022
We analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42.
American Teenagers: How to Authentically Engage
December 5, 2022
Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?
Understand and Embrace Generational Consumer Media Habits and Channels
November 29, 2022
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
November 22, 2022
Learn how Americans across races, ethnicities, and generations engage with emerging technology and media, including the metaverse, AR, VR, emerging social media platforms, and influencers.
Winter Holidays: Key Insights and What Brands Need To Know
October 24, 2022
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Understand and Embrace Women’s Media Habits and Channels
October 18, 2022
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Understand and Embrace LGBTQ+ Consumers’ Media Habits and Channels
October 17, 2022
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
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Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
