
Case Study By Industry | National Public Radio
NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Collage Group’s media consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the media industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
"We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by you and your team, and the thought leadership and partnership of each and everyone of you. Thanks so much for joining our panel and sharing your perspective. The feedback has been phenomenal!"
Kathy Dini James
Meta
“We were extremely satisfied with Collage Group custom services not only because the results were good, but because the team was very collaborative and responsive. The team provided so much context and wealth of knowledge, so we really understood what worked and what didn’t (and why).”
Executive
ViacomCBS
"[Collage Group] customer service is great, and I've found your [member] webinars to be really insightful."
Executive
A&E Networks
"We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by you and your team, and the thought leadership and partnership of each and everyone of you. Thanks so much for joining our panel and sharing your perspective. The feedback has been phenomenal!"
Kathy Dini James
Meta
“We were extremely satisfied with Collage Group custom services not only because the results were good, but because the team was very collaborative and responsive. The team provided so much context and wealth of knowledge, so we really understood what worked and what didn’t (and why).”
Executive
ViacomCBS
"[Collage Group] customer service is great, and I've found your [member] webinars to be really insightful."
Executive
A&E Networks
NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Consumers are evolving, and their use of digital media is too.
Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on subscription service preferences, media technology use, and more.
Moving beyond total market strategy is essential for engaging with today’s consumer landscape. By focusing on what’s important to the consumer, Collage Group’s Passion Points research fuels at-scale personalization that could deliver immense growth to your brand.
Dive deeper into Passion Points with diverse consumer insights specific to movies and shows.
Dive deeper into Passion Points with diverse consumer insights specific to music and audio.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the media industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
We analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42.
Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Learn how Americans across races, ethnicities, and generations engage with emerging technology and media, including the metaverse, AR, VR, emerging social media platforms, and influencers.
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Where To Find Us
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Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
Engage & Celebrate Women: A Conversation About Gender Equity
Representation alone is not enough to prove that your brand cares about their identity. Has your brand evolved to effectively understand and engage the modern American woman?
Women’s History Month, March 2023, is an opportunity for brands to celebrate women, and refocus year-round efforts to effectively connect. In commemoration of Women’s History Month, we invite you to join Collage Group and diversity, marketing and research leaders for a conversation on how to support women and advance gender equality.