Collage Group’s media consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the media industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
Reading Time: 3 minutes. NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Consumers are evolving, and their use of digital media is too.
Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on subscription service preferences, media technology use, and more.
Moving beyond total market strategy is essential for engaging with today’s consumer landscape. By focusing on what’s important to the consumer, Collage Group’s Passion Points research fuels at-scale personalization that could deliver immense growth to your brand.
Dive deeper into Passion Points with diverse consumer insights specific to movies and shows.
Dive deeper into Passion Points with diverse consumer insights specific to music and audio.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the media industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Reading Time: 3 minutes. Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race and ethnicity engage with media, including social media, online videos, podcasts and more.
Reading Time: 9 minutes. McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Reading Time: 7 minutes. McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Reading Time: 4 minutes. We analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42.
Reading Time: 5 minutes. Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?
Reading Time: 4 minutes. Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Reading Time: 4 minutes. Learn how Americans across races, ethnicities, and generations engage with emerging technology and media, including the metaverse, AR, VR, emerging social media platforms, and influencers.
Reading Time: 3 minutes. Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Reading Time: 4 minutes. Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Products & Services
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Top Ads for Gen Z Consumers: Learnings, Activations, and More
Do you know why Gen Z consumers rank ads as authentic and appealing? We do. These ads leverage deep insights on values and consumer identity to create highly compelling campaigns that fuel growth.
