Collage Group’s non-alcoholic beverages consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the non-alcoholic beverages industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
Consumers are evolving, and their consumption of non-alcoholic beverages is too.
Determine how diverse consumers are with this excerpt of our latest Category Essentials release specific to non-alcoholic beverages. This report includes the latest insights on multicultural consumption patterns, effects of products on the market, and how healthy alternatives impact product purchase.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the non-alcoholic beverages industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
In our latest CultureRate:Ad consumer insights report, Multicultural consumers rate Dunkin’s “Welcome to Dunkin'” advertisement. Read more to see the ad’s winning features and why it’s culturally resonant with multiple consumer segments.
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
In this CultureRate:Brand study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
Knowing what multicultural America drinks – and more importantly, why – can help marketers better appeal to these fast-growing segments.
Consumers of all ages have begun to pay more attention to their health and wellness. So how can brands position themselves around these trends? Our food and beverage deep dive takes a look at how gen-Z and millennials’ conception of health and wellness influences their behaviors.
Multicultural consumers are changing the retail landscape and the way brands approach shopper marketing. Convenience store marketing, however, is often neglected and poorly understood, especially across multicultural segments.
Continuing with our millennial shopper series (access Youth & Sports Part I & Part II) our latest installment takes on the path to purchase for food & non-alcoholic beverages.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
Engage & Celebrate Women: A Conversation About Gender Equity
Representation alone is not enough to prove that your brand cares about their identity. Has your brand evolved to effectively understand and engage the modern American woman?
Women’s History Month, March 2023, is an opportunity for brands to celebrate women, and refocus year-round efforts to effectively connect. In commemoration of Women’s History Month, we invite you to join Collage Group and diversity, marketing and research leaders for a conversation on how to support women and advance gender equality.
