Collage Group’s telecom consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the telecom industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, sexual identity and gender.
Consumers are evolving, and their use of telecommunication technology is too.
Discover trends that matter most to diverse consumers with this excerpt of our latest Category Essentials release specific to telecom. This report includes the latest insights on multicultural consumer device usage, insights on technology infrastructure, and consumer purchase patterns.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the telecom industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Explore Telecom Consumer Research
To keep up with the American consumer, we provide our members timely and relevant insights they can use to fine-tune their multicultural consumer research and marketing strategies.
Our latest CultureRate:Brand study measures the cultural fluency of Apple Music. Read more to see how this brand resonates with multicultural consumers.
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
In 2017, cell phones, internet, and watch-anywhere TV have become