Cultural Fluency Makers Compilation Episode

On this week’s special compilation episode of Cultural Fluency Makers, we revisit powerful conversations with five top marketing leaders. Hear personal insights and experiences from:

• Tariq Hassan, who discusses how to build intimacy and recognition with a multicultural youth market that now makes up more than 50% of the core audience.

• Marissa Solis, who explains why today’s consumers reject being put in a “segment” and instead expect a 24/7 relationship with brands that meets them wherever they are.

• Cheryl Guerin, who details a powerful “passion-based” strategy that connects with consumers through universal interests like music and sports, transcending demographics.

• Alvaro Luque, who shares how a brand can find its role in a polarized country by focusing on a unifying purpose, like making people “healthy and happy”.

• Monica Dreger, who breaks down the internal challenges, like risk aversion, that hold brands back and argues that playing it safe is now the “riskiest move you can” make.

Together, they help break down the new reality of marketing in a culturally diverse America.