Hispanic Heritage Month—brands need engagement strategies, not celebrations
Evaluate your current strategies for reaching and engaging Hispanic consumers. Are your efforts authentic, inclusive and relevant? Should you do some original research? Sure, if you have the time and money. But there are great secondary sources. Have you spoken to bespoke multicultural researchers such as Collage Group? Have you spoken to people close to…
Why We Should Remember that Twenty Years Ago, the Home of the Super Bowl was a Human Rights Catastrophe
For football fans curious to know the history of New Orleans’ Caesars Superdome—which will host Super Bowl 59 on Sunday—its homepage features an interactive timeline brimming with trivia. Beyoncé, the Rolling Stones, and Taylor Swift have packed the Superdome’s seats. Muhammad Ali and Sugar Ray Leonard have boxed beneath its dome. The 50-year-old venue has also hosted no…
Broken Promises: How DEI Rollbacks Are Deepening The Brand Trust Crisis
A new study reveals that consumer trust in brands is eroding, with diversity rollbacks becoming a key flashpoint in an already widening gap.
How Consumers Are Preparing For Tariffs Amid Economic Uncertainty
As the stock market implodes in real time, American consumers are responding with a pragmatic acceptance of what’s coming, ready to adjust as necessary. Having already navigated a period of hyperinflation, they will apply the same shopping strategies they honed then to adapt to anticipated tariff-induced price increases.
Target 40-Day ‘Fast’ and The Consumer Psychology Behind Boycotts
Rev. Jamal Bryant claims Black consumers spend over $12 million a day at Target, which isn’t too hard to imagine as the Collage Group, a cultural research firm, estimates the Black community’s spending power will reach $2.1 trillion by 2026, rising from $1.7 billion in 2021. Black-owned businesses have an essential part to play in…