Tag: generations
The Top Brands for Gen Z
Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen Z say they’re likely to buy from brands like Nike, Sour Patch Kids, CeraVe, and Duolingo in the near future. These top performers aren’t […]
Cultural Fluency: The Strategic Growth Currency for Today’s Marketers
Discover how cultural fluency drives brand growth by connecting with diverse audiences authentically and effectively.
The Millennial Pour: Trends & Routines in Beer Drinking
52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are changing how beer is chosen, enjoyed, and shared. Once the force behind the craft beer boom, Millennials remain the most adventurous beer drinkers. They rotate between craft IPAs, seasonal releases, […]
Millennials on Tap: Trends, Behaviors, & Brand Opportunities
Explore how Millennials are reshaping alcohol trends through balance, premiumization, and intentional experiences across drinking occasions.
The Future Is Multicultural: Why Brands Must Adapt Now
The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today, multicultural Americans make up 43% of the population and are projected to become the majority by 2050. With Hispanic buying power alone expected to soar to $2.8 trillion by 2026, and Gen Z – over […]
Discover What’s Driving Cultural Change in America Today
Fill out the form to download your free copy now and uncover the data-backed strategies to meet the moment—and define the future.
Building Trust across Generations in Retail
Discover what drives retail trust across Gen Z, Millennials, Gen X, and Boomers—and how to unify their expectations to build lasting loyalty.
Why Gen Z Is Turning Traditional — And What It Means
Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave of brand relevance.
Winning Millennial Parents This Back-to-School Season
Explore how Millennial Parents are transforming back-to-school shopping with early starts, hybrid browsing, and family-driven purchase decisions
Nintendo’s Switch 2 Ignites a Cross-Industry Moment
Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.