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Tag: millennials

The Millennial Pour: Trends & Routines in Beer Drinking

Natalie Griffith

52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are changing how beer is chosen, enjoyed, and shared. Once the force behind the craft beer boom, Millennials remain the most adventurous beer drinkers. They rotate between craft IPAs, seasonal releases, […]

Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories

Jenny Wolski

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.

For Gen Z, IRL Streamers and Creators Have Replaced TV and Film

Heidi Khaled

Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.

Millennials on Tap: Trends, Behaviors, & Brand Opportunities

Lauren Goldberg

Explore how Millennials are reshaping alcohol trends through balance, premiumization, and intentional experiences across drinking occasions.

Winning Millennial Parents This Back-to-School Season

Jenny Wolski

Explore how Millennial Parents are transforming back-to-school shopping with early starts, hybrid browsing, and family-driven purchase decisions

Nintendo’s Switch 2 Ignites a Cross-Industry Moment

Jack Mackinnon

Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.

Building Trust across Generations in Home Care

Jack Mackinnon

Uncover how home care brands can build trust across Gen Z, Millennials, Gen X, and Boomers through transparency, identity, and reliability.

Women’s Wellness: Reaching Midlife Health & Beauty Consumers

Jill Rosenfeld

Women are redefining midlife on their own terms. Learn how your brand can lead with brand relevance, credibility, and care in this rapidly growing space.