Collage Group is excited to carry out our most ambitious plans yet for expanding the depth of our cultural intelligence to America’s diverse consumers in 2023 – all centered on helping you thrive in this transformational environment.
February 6, 2023
David Evans – Chief Insights Officer
For 2023, our work centers on:
- Providing research on brand performance and the critical actions marketers and insights professionals can take to improve brand cultural fluency.
- Developing a next-generation product experience and data science toolkit that leverages our entire research archive. This new experience helps you identify unique, brand-specific.
Time and again, America’s iconic brands come to Collage Group to explore how they can understand where they stand versus their competitors. They want to know what works and what doesn’t in their marketing. And, they are seeking to market efficiently and effectively across cultures, generating both high cultural resonance and high marketing ROI.
Collage Group answers the call by presenting the first of its kind of cultural intelligence solution through a unique membership subscription, providing an always on high-ROI offering that positions brands to win.
At a time when most consumer insights companies are cutting back, Collage Group is investing substantial resources during this critical juncture in the economic cycle. You can learn more about how we will help you build Cultural Fluency by assessing brand performance and extracting lessons from “top 10” brands by each diverse segment. See how best practices for high performance comes to life using linkages to our core research into the cultural traits of consumers and our ever-growing analysis into category behaviors and trends.
In this climate of high economic uncertainty, brands are scrambling to update budgets, forcing hard calls about where to spend and what to cut. Collage Group represents a crucial investment that helps brands protect share among the diverse consumers responsible for driving overall growth, many of whom will reward brands with stronger than expected spend and loyalty.
Collage Group is pleased to be the must-have resource that enables brands to attract and retain diverse consumers. Contact us today for a video replay of the presentation and to discover how you can get started with membership.
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Chief Insights Officer
David serves as the Chief Insights Officer responsible for content, data science and innovation. He is passionate about creating the critical insights that can transform the fortunes of our members, informing how we create an unparalleled member experience with our products, and build great places to work.