Collage Group’s women’s market research helps brands engage women, as they have tremendous buying power and do most of the household shopping.
Women’s buying power in the U.S. was more than $6 trillion in 2019, and they are estimated to control 75% of discretionary spending worldwide by 2028. Women are also known do most of the household shopping.
Yet, most women say that brands and advertisers don’t understand them. And, like all consumers, not all women are alike. Key differences across race, ethnicity and generation impact women’s shopping behaviors.
Collage Group’s proprietary ad testing and brand ranking methodologies provide a measurement of how well brands and ads resonate with women in the New Wave of consumers, the intrinsically diverse segment of consumers aged 18 – 39. With these deep consumer insights, brands can engage women with authentic themes and stories that can drive growth for decades to come.
Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
American small businesses drive the America economy, and the number of women-owned small businesses is growing.
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
Sign up for Insights Weekly, our complementary bi-weekly newsletter for insights and marketing professionals seeking to unleash the power of culture for brand growth.
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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Sign up for Insights Weekly, our complementary bi-weekly newsletter for insights and marketing professionals seeking to unleash the power of culture for brand growth.
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Engage & Celebrate Women: A Conversation About Gender Equity
Representation alone is not enough to prove that your brand cares about their identity. Has your brand evolved to effectively understand and engage the modern American woman?
Women’s History Month, March 2023, is an opportunity for brands to celebrate women, and refocus year-round efforts to effectively connect. In commemoration of Women’s History Month, we invite you to join Collage Group and diversity, marketing and research leaders for a conversation on how to support women and advance gender equality.
