Dive deep into the Hispanic, Black, and Asian influential growth segments as compared to White consumers. Differentiate what works and doesn’t for these segments vs. the general population.
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 42% of the population. Multicultural consumers have driven over 100% of U.S. population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Fill out the form to download an excerpt from “Multicultural Media Habits and Channels” and read below for all the latest insights on this segment.
Asian American’s currently account for about 6% of the total U.S. population (19 million people), but they are projected to almost double over the next 40 years.
There are over 330 million people living in the U.S. today. About 41 million of them are Black, roughly 12% of the total U.S. population.
60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years.
Reading Time: 4 minutes. America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.
Reading Time: 3 minutes. Read below and download our report to see the top culturally fluent ads among Hispanic consumers.
Reading Time: 3 minutes. The latest data from the U.S. Census unveils a significant finding: the rapidly growing diversity of the Hispanic population. Learn more about how Collage Group insights help brands engage the increasingly complex Hispanic segment.
Reading Time: 3 minutes. Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race and ethnicity engage with media, including social media, online videos, podcasts and more.
Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Reading Time: 3 minutes. Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
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