Dive deep into the Hispanic, Black, and Asian influential growth segments as compared to White consumers. Differentiate what works and doesn’t for these segments vs. the general population.
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 42% of the population. Multicultural consumers have driven over 100% of U.S. population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Fill out the form to download an excerpt from “Multicultural Consumer Traits” and read below for all the latest insights on this segment.
Asian American’s currently account for about 6% of the total U.S. population (19 million people), but they are projected to almost double over the next 40 years.
There are over 330 million people living in the U.S. today. About 41 million of them are Black, roughly 12% of the total U.S. population.
60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years.
Collage Group’s presentation, Drive Brand Relevance with Black Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Read below and download our report to see the top 10 culturally fluent brands among Black consumers.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
Engage & Celebrate Women: A Conversation About Gender Equity
Representation alone is not enough to prove that your brand cares about their identity. Has your brand evolved to effectively understand and engage the modern American woman?
Women’s History Month, March 2023, is an opportunity for brands to celebrate women, and refocus year-round efforts to effectively connect. In commemoration of Women’s History Month, we invite you to join Collage Group and diversity, marketing and research leaders for a conversation on how to support women and advance gender equality.
