Multicultural Cultural Intelligence Program

Dive deep into the Hispanic, Black, and Asian influential growth segments as compared to White consumers. Differentiate what works and doesn’t for these segments vs. the general population.

The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 42% of the population. Multicultural consumers have driven over 100% of U.S. population growth over the last five years and are projected to drive even greater growth for the foreseeable future.

Key Elements of our Multicultural Program

    • Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
    • Passion Points – Explore music, food, sports, media and other passions.
    • Category Insights – Spotlight timely, emerging multicultural trends by industry.
    • Brand & Ad Testing – Assess the cultural fluency of brands and ads.
    • Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
Multicultural Growth 2022

Fill out the form to download an excerpt from “Multicultural Media Habits and Channels” and read below for all the latest insights on this segment.

Multicultural Consumer Media Habits deck example

Asian Market Research

Asian American’s currently account for about 6% of the total U.S. population (19 million people), but they are projected to almost double over the next 40 years.

Black Consumer Research

There are over 330 million people living in the U.S. today. About 41 million of them are Black, roughly 12% of the total U.S. population.

Hispanic Market Research

60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. 

The Latest in Multicultural Market Consumer Trends

Two women wrapped in an American flag

America Now 2023: Harnessing American Identity to Navigate Social Issues

Reading Time: 4 minutes. America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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